Streetwear is the direction of choice across today’s fashion industry at large. But in the world of fashion designer August Getty, founder of womenswear brand August Getty Atelier, the curb must make room for the red carpet. The 24-year-old great-grandson of oil tycoon Jean Paul Getty – at one point considered the richest living American in recorded history - is on a mission to implement Old Hollywood glamour, in an everyday context: “I think somebody can walk to Starbucks in a gown. For Paris fashion week I dressed my friends in ball gowns and we went to L’Avenue.”
Actress Zendaya Coleman, wearing August Getty Atelier, attends the 2018 MTV Movie And TV Awards.... [+] (Photo by Christopher Polk/Getty Images for MTV)
As we sit inside the restaurant of Milan’s Armani Hotel the self-taught designer gushes, “Glam is what me and my friends do, we love to...glam. It comes from the fascination I have with Old Hollywood, and the fascination that people had for these actresses at the time. You didn’t see those girls taking out the trash in their sweatpants and they weren’t wearing sneakers. Streetwear is amazing but it’s not what I do. I think there’s a place for it, but not on the Getty girl.”
The coined “Getty girl” – often written as a hashtag across August’s Instagram business profile – is a reference to the woman wearing the Getty heir’s designs. These women often include Los Angeles it-girls of a Hailey Baldwin caliber, the designer’s best friend and muse Gigi (social media star Gigi Gorgeous that is - not Hadid), plus entertainment industry staples such as Zendaya Coleman and Miley Cyrus. “I think women could take over the world if men just get the f*ck out of the way,” the fashion designer exclaims as part of our conversation in which he professes his love for women and the female form.
August Getty Atelier founder, August Getty.
August Getty Atelier “LA is where the influencers are, where the celebrities are. That’s where everything is happening and it’s all on the internet asap. Even though it’s not known as a fashion capital, this is where the fashion goes to – it’s a red carpet city,” the youngest child of Ariadne Getty explains.
Each of August’s ultra-feminine – in the traditional sense of the word – designs carry an element of sexy with them. The aforementioned is typically executed in the form of tight silhouettes, regular use of silk, and exposed limbs. Critics might argue that August’s access to the world of red carpet fashion would not have been possible, had he not been born into the Getty dynasty. A dynasty, which story about the 1973 kidnapping of John Paul Getty III triggered the creation of Ridley Scott’s All the money in the world, as well as FX series Trust. The founder behind his eponymous fashion label insists however, that as much as a last name synonymous with wealth and power may facilitate access,having to deal with preconceived notions is an ongoing battle. “I’ve had to deal with rejection because of my last name, as some people will not trust my work ethic. People just think that I have, like, whatever. And that I don’t need to work. But you cannot get where you want to be without being good at it. And I’m really good at my job. When I was around the age of six, I used to take my mom’s Christian Louboutin shoe bags and tie them onto my Barbies as gowns. I then went on to sketching and draping. I never said I wanted to be a designer – I was born one,” Getty says, whose work atelier is based in Los Angeles County’s Culver City.
In his atelier, August works alongside a team of 25 staff members. This includes his mother Ariadne, who acts as the company CEO. “I’m looking to create a smaller atelier in Milan and kind of expand the brand. Stylists often come to the atelier, we sketch together and then we create something. Many of my designs are custom looks, but I do have seasonal collections. I think I’m ready-to-wear, but you can call me couture if you want.”
August’s signature tan, paired with his Valleyspeak, a family fortune, personal bodyguard and fashion-filled lifestyle, sound like the perfect ingredients for reality TV. And offers have been coming in. “My family and I have been reached out to a couple of times to do a reality TV show. It’s definitely up for discussion - that’s it. It would be incredible I think to do a nine-part docuseries for Netflix. Something more documented. Like, I’m not going to do a confessional.”
FAQs
Ivy Getty is the great-granddaughter of American oil tycoon and industrialist Jean Paul Getty. She is also an heiress to the family's vast fortune, once valued at $5.4 billion.
How was the Getty fortune divided? ›
Paul the sole income beneficiary while he lived, though he orally agreed to give his sons part of the income. After his death the sons were to get it all. When the last son dies, the trust is to terminate. Its assets will then be split into four equal parts, to be shared by the sons' descendants.
Is Rosetta Getty part of the Getty family? ›
Rosetta and Violet are members of the sprawling Getty clan, famous for its wealth and tragedies — though perhaps not as famous today as it was in the 1950s, when the oil tycoon J. Paul Getty was declared by Fortune to be the richest American man, or in the 1970s, when Mr.
Where is the Getty family from? ›
Getty family |
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Place of origin | Ireland |
Founded | 18th century |
Founder | John Getty |
Estate(s) | J. Paul Getty Museum Complexes: Getty Center Getty Villa Getty Foundation Getty Research Institute Getty Conservation Institute |
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Does the Getty family still have money? ›
Paul officially founded the Getty Oil Company in 1942. Forbes placed the family's net worth at $4.5 billion in 2015. Like the Kennedys, the Getty family tree is laced with tragedies throughout—the most notorious of which remains the 1973 kidnapping for ransom of J.
How much is the Getty family trust worth? ›
The J. Paul Getty Trust is the world's wealthiest art institution, with an estimated endowment of US$7.7 billion in 2020.
What happened to the getty fortune after he died? ›
Getty, aged 82 and in poor health when the building opened, never saw it complete. On his death in 1976, he left most of his estate to the museum, and after a nine-year probate fight (which included the 1984 sale of Getty Oil to Texaco for $10 billion), it became the best-endowed museum in the world. In 1997, the J.
What is the tragedy of the getty family? ›
J. Paul Getty was once the richest person on earth. Born in 1892, he died in 1976, leaving a dysfunctional family plagued by drug overdoses, a kidnapping, illicit affairs and scandals. He was by many accounts a cold, stingy man who was married and divorced five times and had five sons by four different wives.
Who is billionaire Getty? ›
Jean Paul Getty Sr.
At the time of his death, he was worth more than $6 billion (approximately $25 billion in 2023). A book published in 1996 ranked him as the 67th wealthiest American who ever lived (based on his wealth as a percentage of the concurrent gross national product).
What happened to the Getty family after the kidnapping? ›
After his kidnapping, John Paul Getty III struggled with drug addiction. In 1981, he suffered a drug overdose, leading to a stroke that left him paralyzed. He fell under the care of his mother, who provided assistance to him until he died on Feb. 5, 2011, at age 54.
Getty died on June 6, 1976 in England and was buried at the Getty Villa in Los Angeles. At the time of his death, he was worth more than $2 billion, or nearly $8.5 billion in today's money.
How is Gavin Newsom related to the Getty family? ›
William Alfred Newsom III (February 15, 1934 – December 12, 2018) was an American judge, administrator of the Getty family trust, and the father of California Governor Gavin Newsom.
Who lives in the getty mansion? ›
Getty House |
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Current tenants | Karen Bass, Mayor of Los Angeles |
Completed | 1921 |
Cost | $83,000 (1921) |
Owner | City of Los Angeles (since 1975) |
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Who inherited J. Paul Gettys' fortune? ›
Paul Getty and dad to John Gilbert Getty and six other children. Gordon is known as a composer, investor and philanthropist. After J. Paul Getty's death in 1976, Gordon assumed control of Getty's $3billion (£2.1billion) trust.
How many children did J. Paul Getty have? ›
Paul Getty, founder of the Getty Oil Company, who following his death in 1976 left behind a $6 billion fortune, or $27 billion adjusted for inflation. J. Paul had five sons with four wives, resulting in dozens of descendants.
Who did Paul Getty leave his fortune to? ›
Paul Getty Museum in Los Angeles; more than $661 million of his estate was left to the museum after his death. He established the J. Paul Getty Trust in 1953. The trust, which is the world's wealthiest art institution, operates the J.
Who inherited John Paul Getty's estate? ›
Paul Getty and dad to John Gilbert Getty and six other children. Gordon is known as a composer, investor and philanthropist. After J. Paul Getty's death in 1976, Gordon assumed control of Getty's $3billion (£2.1billion) trust.
Who are the owners of Getty? ›
In 1995, Mark Getty and chief executive officer Jonathan Klein co-founded Getty Investments LLC in London. Mark Getty is the company's chairman.
Who is the new president of Getty? ›
Katherine E. Fleming Named Getty President and CEO.